About AWASAM
AWASAM is the African fresh produce marketplace where verified exporters meet global buyers who need reliable, year-round supply. We blend human due diligence with structured data so sourcing teams can shortlist partners across Kenya, Ghana, Nigeria, Tanzania, and beyond in days instead of months.
Every exporter on the platform is vetted for certifications, cold chain infrastructure, traceability, and shipment history. Buyers gain seasonality data, packaging specs, and price context before requesting samples or placing a contract, while exporters receive transparent briefs and milestone tracking.
Explore exporters or request a quote to see how the AWASAM workflow removes risk from sourcing perishables.
African fresh produce marketplace built for speed
The AWASAM sourcing engine ranks African fruit exporters by readiness so procurement leads can find Kenya avocado exporters, East Africa mango suppliers, or West Africa pineapple partners without wading through directories or unreliable WhatsApp referrals. By combining live data, compliance insights, and logistics visibility, we make it easy to build resilient supply programs that scale.
- AI-assisted search across fruit, grade, packaging, certifications, and destination market.
- Smart routing to exporters closest to farms or airports to reduce freight time.
- Guided Trade Protection workflow that captures NDAs, sample approvals, inspections, and payments.
- Integrated messaging and document storage so every buyer and exporter stays aligned.
Mission
Digitize perishables trade so trusted African growers close better deals, buyers reduce risk, and consumers enjoy traceable produce.
Focus crops
Premium avocado, mango, berries, citrus, and vegetables sourced from certified orchards across East and West Africa.
Regional coverage
3,000+ farmer groups, 150+ export packhouses, and logistics partners operating in Kenya, Tanzania, Uganda, Ghana, Nigeria, and Cote d'Ivoire.
How we help buyers
- Structured briefs capture SKUs, packaging, certifications, destination, and delivery windows.
- Verified exporter shortlists delivered within 48 hours, complete with transparent scorecards and compliance files.
- Trade Protection workflows track inspections, lab tests, and payment milestones to reduce disputes.
- Market intelligence dashboards highlight rainfall, port congestion, and price trends across Africa.
How we help exporters
- High-intent leads from supermarkets, importers, and processors looking for African fresh produce.
- Profile pages with SEO-ready copy, certification badges, and testimonies to attract ideal buyers.
- Pricing benchmarks, freight calculators, and documentation templates for confident quoting.
- Account managers that guide sampling, QC, and repeat order planning.
Search-optimized trade intelligence
AWASAM publishes insights that help both humans and search engines understand African agriculture. We monitor harvest calendars, weather events, and pricing swings so buyers planning avocado programs or citrus windows can react early.
- Weekly market price updates and seasonality guides for the most requested fruits.
- Country deep-dives that highlight regulations, logistics corridors, and recommended service providers.
- SEO-friendly briefing packs and downloadable reports that sourcing executives can circulate internally.
Our story
Founded by supply-chain operators who built export programs for European supermarkets, AWASAM was born out of a need for a verified roster of African suppliers with real-time data.
Sustainability
We champion exporters investing in regenerative agriculture, worker welfare, and smallholder inclusion, and we surface those metrics for buyers who prioritize ESG goals.
Roadmap
Upcoming releases include grower field telemetry, container tracking, embedded finance, and advanced analytics for procurement teams.
Ready to source from trusted African exporters?
Tell us what you need and we will assemble a verified shortlist from Kenya, Ghana, Nigeria, or any other export hub. Already exporting? Join AWASAM to showcase your certifications and win more reliable contracts.